Stockholm, Sweden / Worldwide

Content.
Direction.
Personality.

I’m Michał Gronowski, a Stockholm-based creator and creative working across UGC, brand collaborations, creative direction and media.
I develop ideas, write, perform, film and produce content for brands that want something more personal than generic advertising.

UGC & Content Creation Brand Collaborations Podcast Creative Direction / Brand Management

About Me

More Than One Story

My work combines content creation, creative direction and experience in front of the camera. I help brands turn ideas into engaging visual content.

What I Do

Ideas, Content & Direction

From fast-moving social content to fully developed creative concepts, I work with brands at different stages of the creative process.

UGC & content creation

Natural, platform-ready content created for your brand to use across organic social media, paid campaigns and digital advertising. Available in Polish, English and Swedish, from simple smartphone-style UGC to professionally produced content.

Brand Collaborations

Collaborations built around my personal style, interests and audience. Rather than simply placing a product in front of the camera, I integrate it into a story, environment or lifestyle that feels natural to both the brand and my content.

Creative Direction

Sometimes the challenge isn’t producing another piece of content. It’s finding the right idea. I help brands develop concepts, narratives, scripts and visual direction, and can take the project further into production when needed. Let’s collaborate to make your brand truly unforgettable.

SUIT YOURSELF – THE MENSWEAR PODCAST

A long-form menswear podcast exploring style, craftsmanship, brands, people and the culture surrounding how men dress. Available as a platform for selected partnerships, integrations and collaborations.

Instagram Statistics — Michał Gronowski

Instagram

Reach & audience

Growing international audience across fashion, lifestyle and creative content.

36.8K

Followers

2.88M

Views

623K

Accounts reached

39.9K

Interactions

22.9K

Profile visits

79%

Views from non-followers

79%

Aged 25–44

62%

Male audience

International reach

Poland · Brazil · USA · UK · Sweden

SELECTED WORK

A selection of commercial content, brand collaborations, creative projects and media work.

Man beside a silver BMW outside a modern building

Automotive / Lifestyle

BMW

Automotive imagery combining modern design and everyday style.

Man wearing a black jacket and red scarf beside a motorcycle

Fashion / Motorcycle Lifestyle

C’EST NORMALE and
OCCASIONAL RIDER

Riding-inspired style and lifestyle imagery.

Close-up of a patterned tie with a tailored beige suit

Menswear / Accessories

HERSE

Classic tailoring, patterned ties and considered details.

Man wearing a light suit and blue shirt beside a brick building

Menswear / Tailoring

HOCKERTY

Tailored menswear styled for everyday city life.

Michał Gronowski beside a green MINI on a city street

Automotive / Lifestyle

MINI NORDIC

City style and automotive imagery featuring MINI.

Motorcycles / Lifestyle

MOTO GUZZI

Classic motorcycle design paired with timeless menswear.

Suit Yourself

The Menswear Podcast

50+ episodes exploring menswear, style and the people behind the industry.

The Difference

Michał Gronowski

Stockholm, Sweden / Worldwide

Content.
Direction.
Personality.

About Me

More Than One Story

What I Do