Creative Direction
SOMETIMES A BRAND DOESN’T NEED ANOTHER VIDEO. IT NEEDS AN IDEA.
I develop creative concepts, narratives and visual directions for brands that need more than simply another piece of content.
From the first idea to script, location, styling, production and final delivery, I can help shape the full creative process.
Creative Process
From Idea to Execution
A strong creative project should have a clear idea behind every decision.
Idea
Finding the story, angle or creative hook worth building around.
Concept
Turning the idea into a clear direction that fits the brand, product and audience.
Script &
Visual Direction
Developing the narrative, scenes, references, locations, styling and overall visual language.
Production
Bringing the concept to life through filming, photography, talent and the right production setup.
Final Content
Editing and shaping the material into content ready for the platform, audience and campaign.
Experience Behind the Ideas
A Broader Creative Perspective
My work sits on both sides of the camera.
I develop concepts and scripts, but I also understand what it takes to actually produce them — from locations, styling and photography to filming, performance, voice-over and post-production.
Depending on the project, I can handle production independently or work with photographers, videographers and other creatives to build a larger production around the idea.
Creative Experience
Menswear &
Lifestyle Expertise
Menswear is an area where my experience goes far beyond creating social content.
Years of working with clothing, developing my own menswear brand, writing about style and collaborating with brands have given me a practical understanding of garments, construction, styling, visual references and the culture surrounding classic menswear.
That means I don’t only understand how a product should look on camera. I understand what makes it interesting to the customer.
Whether you already have a brief or only the beginning of an idea, I can help turn it into a clear creative concept and bring it to life.